81. Why You Should Start Checking the Amazon Seller
Published on: Sep 19, 2025
Episode summary
When shopping on Amazon, how do you decide what product to buy? If you're like most people, you look primarily at the cost and reviews, and maybe the brand.
What most people are missing out on is paying attention to the seller. You can find this just under the Buy Now button - each product has 2 sellers - the "Ships From" and the "Sold By".
Anytime you are buying something "Sold By" someone other than Amazon, click on the seller link. It takes you to their mini website on Amazon.
There you can find lots of useful information, the most important of which is their reviews. I personally avoid buying from sellers with anything less than 90% rating here, and seek for much higher than that. There's plenty that have 100% or close to it.
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